Education
2019
Baylor University, Waco, TX
B.A.. Medical Humanities, M Biology
2022
Career Foundry, Online, Berlin, Germany
Introduction to UI design
Experience
Dec 24 - present
Content Writer
Multiview, Dallas, TX
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Shape multi-channel messaging across web, email, social, and long-form content, keeping audience clarity at the center of every piece.
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Translate brand direction into usable voice guidelines, content pillars, and editorial frameworks during a company rebrand.
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Conceptualized and wrote company newsletter, B2B in 3, creating thought leadership channel that reached over 4,000 subscribers within a year
March 24 - Dec 24
Marketing Specialist
Prestonwood Pregnancy Center, Dallas, TX
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Built multi-channel content plans across social, email, web, and print, starting with what each audience needed to hear.
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Wrote for women seeking services, donors, churches, and community partners, developing and implementing different voice and content strategy for each audience
April 23 - June 23
Product Designer
WeddingSeat, Dallas, TX
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Collaborated with design partner, in fintech startup setting, to design mid-fidelity wireframes and prototype to conduct usability testing; maintained flexibility and adapted to needs of company
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Designed visual brand guidelines and high fidelity wireframes to enter into CodeLaunch (software technology startup competition) where the company progressed to the final 6 out of 124 applicants
Jan 22 - September 23
Graphic Designer
Bennett's Printing, Cleburne, TX
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Designed a wide variety of printed material for clients, including invitations, event prints, business products like flyers, business cards, stationery and more using Adobe Suite to fulfill client orders in a timely manner
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Coordinated with supervisor to create social media graphics across Meta platforms to increase brand awareness and engagement
Apr 21 - June 22
UI/Marketing Intern
SociologicalYOU, Fort Worth, TX
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Worked alongside diverse team to design a new website, blog site and other graphics for social media and email campaigns, resulting in a 5% increase in conversion rates
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Generated a 20% increase in leads by implementing a new marketing strategy and updating the company brand, including customer outreach, marketing terminology influenced by Storybrand branding style
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Coordinated with another intern to update aesthetics and visual branding to engage more customers
May 19 - Oct 21
Medical Assistant
Family Medicine Associates, LLC, Cleburne, TX
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Collaborated with the healthcare team and administrative staff to create patient-centric, inviting and understanding environments for patients and families.
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Communicated with patients to obtain medical history, chief complaints and vital signs and input medical data in the management system, Athena, to facilitate provider’s care
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Addressed messages from patients about concerns, condition updates, patient education, and refill requests to ensure positive and informative experiences
I have a whole spiel about
The strongest brands don’t rely on design alone or messaging alone. They succeed when both work together to tell a clear, compelling story.
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My approach to branding focuses on building that alignment—understanding the audience, defining the narrative, and designing a system that communicates it consistently across every touchpoint.
Bridging words, strategy & design
Every strong brand begins with understanding the people it serves.
That means going beyond demographics to understand the audience’s motivations, challenges, and priorities. When brands try to speak to everyone, they usually end up resonating with no one.
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My goal isn’t to make a brand sound impressive—it’s to communicate clearly and honestly about how it helps solve a real problem. When messaging focuses on the audience’s needs and communicates real value, brands build stronger relationships and trust over time.
Start with the audience
Before exploring visual identity, I focus on clarifying the brand narrative—what the organization offers, who it serves, and how it helps.
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From there, I develop the messaging structure that will guide the brand:
positioning and core messaging
tone of voice, content hierarchy and key themes. Once that story is clear, design becomes a powerful tool to reinforce and amplify the message rather than simply decorate it.
Write the story before you illustrate it
Design is a form of communication.
Typography, color, imagery, and layout all signal something about what a brand represents and who it’s for. When those signals conflict with the message, the brand becomes confusing.
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Strong brands ensure that visual identity and messaging work together to communicate the same idea. There may be many visual directions a brand can take, but the goal is always the same: create a cohesive system where design supports the story being told.
Design should reinforce meaning
It might be the UX lover in me, but I’m wary of assumptions.
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Brands sometimes believe they know what their audience cares about, but internal perspectives don’t always match reality. Whenever possible, I like validating ideas through conversations, feedback, and real audience insight to ensure messaging reflects what actually matters to the people a brand hopes to reach.
Check your own assumptions
Branding works best when strategists, writers, and designers collaborate closely.
My background in both design and content allows me to bridge those disciplines—helping teams translate strategy into words and visuals that work together as a cohesive system.
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Because ultimately, strong brands aren’t just well-designed or well-written.
They’re well understood.
Collaboration makes better brands
Apptitudes
99%
Analytical Reasoning
95%
Attention to Detail
90%
Memory for Design
85%
Structural Visualization
85%
Color Discrimination
A little about me
A little bit about me: I adore design. I study both the art and science of design. The more I learn, the more I appreciate design- not just on the screen but everywhere. Design should always serve a purpose, provide a solution. Good design makes sense and being a bit of a nerd, I love that. I am an analytical mind with a romantic imagination. I love to dream about making things better and more beautiful. I love to connect different areas of study to inform my decisions. I believe in making the world a better place and I can’t wait to use design to do that.
My Process
1 —
Discover
Before I start anything else, I research the market, conduct competitive analysis and study the potential users.
2 —
Define
From my research and the established product, I create user personas, user stories and determine the functions.
3 —
Design & Refine
This part is lengthy. I design, test, evaluate the results and update the designs accordingly.