B2B in Three

Overview
When I joined Multiview, the company had more than 25 years of experience working with B2B organizations, including 50 of the Forbes 100. But that expertise wasn’t clearly visible in the company’s public marketing.

Client confidentiality limited the ability to publish detailed case studies, and the brand lacked a consistent platform for sharing its perspective on the B2B marketing landscape.

To address this gap, I created B2BN3, a LinkedIn newsletter designed to establish a clear, repeatable editorial voice for the company. The goal was to translate internal expertise into practical insights for B2B marketers.

Within its first year, the newsletter grew to nearly 4,000 subscribers and began generating organic reposts from other companies citing Multiview’s insights.